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Services: Communication
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Out ahead
As the lead agency of Audi Region South for the market launch campaign of the new Audi A3, DAMEGO designed a world of the emotions with a multimedia brand presentation. In Hall 14 of the ICM at Munich’s exhibition centre, Messe München, 400 guests were dazzled by a laser mapping show that turned the spotlight on the new Audi A3 as part of a multisensory environment of light and space.
This stunning opening event in Munich was followed by a presentation in Nuremberg which used innovative 4D video mapping to showcase the new Audi A3. Presenter Stefan Gödde guided the audience of 550 guests through an evening packed with delicious cuisine, music by the band King Kamehameha and, of course, the hero of it all: the Audi A3, shown off in all its many facets.
Both events could look back on enraptured guests and a jubilant media response, emphasising longevity and sustainability and once again underpinning the positive image transfer for brand and product.
DAMEGO GmbH
Kaulbachstr. 51a
80539 München
Tel 49.(0)89.322 09 69-0
meetme@damego.de
www.damego.de
