Under the heading of “We Inspire Customers”, DAMEGO GmbH undertook a test drive promotion tour for its client, Audi Region South. Precision planning and organization of all logistics issues down to the smallest detail were the focus of the tour – and the key to its success. The work of our agency also covered planning of the route; all logistics surrounding staffing, vehicles and competitors; and lead generation and preparation for lead conversion. The DAMEGO team impressively succeeded in fulfilling their brief of generating attention and creating a public platform for the brand and its products. Around 1700 leads received an emotionally powered introduction to the Audi brand, and experienced the quality of this premium brand for themselves.