For BMW China, we designed a evening gala in the Emperor’s Hall of Munich Imperial Residence. The guests comprised around 200 investors and owners of leading BMW branches in China. As usual, our clients were more than satisfied with the results. Our aim was to reflect the excellence of the new BMW 7 Series throughout – in the choice of location, the programme of supporting events, and naturally in the overall concept and catering. A Court Marshal in the style of King Ludwig conducted the proceedings through a programme including speeches, a multi-course dinner and high-calibre musical and dance performances.