The launch event for the national market launch of the new BMW i3 brought around 500 VIP guests together for an “ELECTRIFYING NIGHT”.

Guests entered BMW Munich along a red carpet, and then followed a blue ribbon to symbolize the leitmotif connecting the various elements of the evening, past the registration area and press wall, and through electric mobility experience modules, past the Nature and City Lounge to the event space itself. This was dominated by a stage in the signature i design, which awakened anticipations of a great event.

The presenter of the evening was Alexander Mazza, who presided over the ceremonies with charm and professional expertise. Guests were welcomed by Bavarian Minister of the Interior, Joachim Herrmann, who emphasized his enthusiasm over the BMW i3. The host, head of BMW Munich Peter Mey, then welcomed the guests and joined them in heralding a new era of automotive travel. A stunning LED performance heightened the anticipation and provided an appropriate accompaniment for the star of the evening, the new BMW i3, as it took the spotlight.

This and similar headlines dominated the Munich press the day after the global debut of the first mass-produced electric vehicle.