The innovative market launch campaign for the Range Rover Evoque set accents and proclaimed new trends – echoing the product itself. A Blogger Style Tour through Germany’s individual “metro cities” made use of community voting to identify Evoque style locations and city shapers as opinion leaders and style-defining icons for a new Range Rover Evoque target group.

A total of almost 900 participants entered over 2,200 top-class creations in the three categories. Regional nominations from the entries were rewarded at Evoque Style Award Parties, held in Germany’s six major cities of Munich, Stuttgart, Hamburg, Berlin, Frankfurt and Düsseldorf.